Estimated reading time length – 15 minutes
So whats the real importance of a website anyway? Who needs one, and why. What do they really do and provide? Turns out, well pretty much everyone & everything.Over 4 BILLION people are using the internet, and over 5 billion internet searches made per day on Google alone.
It’s a popular place these days. Below we take a look at what an online site does for a business and the reasons why that’s important to you. No one enjoys getting left behind, do they?
We know it’s nearly 2020 and not 1920, the business world and even society have moved into the digital age. With the internet and websites becoming increasingly important, a useful requirement for modern life, but you already know that, right? As you wouldn’t be here otherwise. After all, you did use the internet to visit this website to find information about… well websites.
And they are important because:
Why do you need a website?Every business is different, and each business will gain from having a website in different ways. If you’re asking yourself, why do you need a website, we must understand the various reasons for different businesses. Some businesses will get more from the additional marketing opportunities such as ultra-low-cost online ads. A different company can benefit more from having information accessible online. Even simple things like an address with directions and a map to your business can make a world of difference. The benefits for having a website and the importance of one is all about the benefits it provides CUSTOMERS and YOU as a business.
Primary reasons for having a website are:
- Important for marketing
- Increasing sales from online customers
- Builds the customer trust factor
- Accessible 24>7
- Makes the correct first impression
- It’s cost-effective with positive ROI
- Convenient for customers & accessible from anywhere
- Looks and is professional
- Greater audience reach
- Builds connections with customers
- Provides a resource and information data center
- Enables self-service customer support
- Low-cost advertising opportunities
- Increases company visibility
- Engages users with content
- Puts the customers first (shows you think about their needs)
- Gets important feedback from customers
- Opportunity to beat competition via SEO and better/more content
Do i need a website for my business thoughIt’s pretty safe to say that yes, you probably do, even one that you hardly use. Because it’s not just about what it does for you, it’s about what it does for your customers. If customers are searching for you online (and they will be), then you will want them to find your site, while having your own social media page is helpful. It’s also unprofessional without there being an official site to back it up. We have seen many instances where a companies social media page has been taken down for no apparent reason. You have to remember these pages belong to another company and not you, such as facebook, twitter. Social media companies do reserve the right to delete pages they host, and this is mentioned in their t&c.
Why your business needs a website in todays market
Take a closer look at the reasons and why your business needs it’s own site and how they will help not only your business but your customers.
Remember, each business is different. Some companies will gain more from a specific benefit that suits that type of industry. Getting a website can cost less than $299 (we will get to costs later)
Your job is to identify which benefit would most help your business and maximize that.
The benefits of a website for small business
Importance for marketing
Your website is your online home, the place that serves as the base of operations for all online marketing.
There are many different ways to implement online digital marketing, you have free options like putting out content onto social media directing back to your pages or paid such as PPC (Pay per click) ad campaigns (dont be scared of paid advertising on the internet it can be remarkably cheap, and you set the budget from the start)
You can use your site to gather customers and visitor’s email addresses and send out newsletters or upcoming deals. A customer contact email is a great way to get customers coming back and getting new customers to make that purchase.
Nothing is worse than a marketing email from a public address such as Gmail, it looks unprofessional and untrustworthy.
Be sure to send it from your website’s email address. Whenever you have your own website, you should be sure to get access to a professional email address associated with that website address.
A site will help build your brand along with the services you offer and the products you have available.
A big mistake we see a lot is small businesses that have some form of social media such as facebook or twitter, maybe LinkedIn and Instagram, but no website.
While this does provide some access to the online world, it comes across as small-time and even unprofessional whenever a potential customer is searching for you via a search engine.
The options dont end there, and a digital marketing article could fill an entire site, getting the basics down will put you ahead and ready to go.
Utilize all the avenues available to your budget, but the website should be the foundation to build those on.
Importance for sales and revenue driver
A business without a website is losing business.
Nearly 2 billion people made an online purchase in 2019.
Getting sales is the lifeblood for a company!
Not only helping any small company to survive but also to thrive.
Having a website can add a massive sales boost; people enjoy the comfort of their own homes to shop online.
The convenience that they get being in their sofa, on their mobile, in their pajamas and not having to spend hours walking to find a shop or even having to get up.
Like it or not, customers are searching online for you. When they find your site, they are more likely to make a purchase. Either directly online or after seeing your site and the extra information that comes with it then deciding, Yes, it is worth it to pay you a visit.
For building credibility / builds a trust factorAs so many companies do have their own website. That is great but: Not having a website stands out like a neon sign in the dark saying we’re CLOSED and we suck. Customers start to think maybe you have something to hide, do you? Imagine for a moment a salesman coming up to you in the street with no credentials or ID, it’s not the best first impression. Having a website is a professional move in the eyes of the consumer, just as a business not having one is an unprofessional move. Your site allows customers to find out more about you, your product, and gather any information they need. Even if it’s just the peace of mind that you have an online presence, this lets a potential customer start to take you seriously. You are building greater trust with the more information you’re providing. Things like how long you’ve been in business, credentials, or even testimonials from past customers and a map to your physical company address. A website is the first step in helping build a company-customer relationship.
Cost-Effective with positive ROI
A business website is one of the most cost-effective parts of any business.
It can be low costs to get one up and running and low costs to keep running.
An asset that can keep bringing in new sales all year round, and it’s yours forever, long term value.
Compared to a TV ad that is limited and once its shown and its run is the course, that’s it.
You can even save money, instead of printing out extensive catalogs for products you can have them listed online. Any price changes or updates will now be easy and instant, saving you a pretty penny along the way.
Self Service Customer Support
For making the correct first impression
First impressions count, and they count big, what’s yours like?
A business with a physical store relying on people coming in from the street still has people searching for it and that type of product online before they even leave the house.
When customers search online and don’t find you, that’s their first impression. If they see a competitor instead of you, then say goodbye to that customer.
Not having a website creates the impression:
- A) You dont care that much about your customers, they are searching for you and you can’t be bothered even to help them find your official site, why should they then bother with your business?
- B) Or equally as bad they think maybe this company cannot afford a website. In which case, they will then think that the company might be about to go broke. Are they going to trust this product? If they can’t afford a website, can they afford to make a quality product? They think to themselves.
People generally know how it’s possible to get very affordable websites these days, so this doesn’t sit too well with them.
- Mobile and responsive – Works perfectly regardless of the size of screen or type of device accessing it
- Easy to find their way around – Navigation should be smooth and information they want easily accessible
- A clean and good looking design – Something that looks smooth and professional.
- Works well – It should work, no bugs or errors
- Useful information and good content – You dont need to write a page every day. The person viewing your site should be able to get a baseline level of information. Provide them with all the basic needs that your customers will have; this can and should be improved on over time.